{"product_id":"promo-trek-being-gary-fisher","title":"Promo Trek Being Gary Fisher","description":"Meet Gary Fisher, the maverick kid bike racer who lit up the Grateful Dead gigs who would eventually transform an industry by selling mountain biking to the world.\u003cbr\u003eBeing Gary Fisher and the Bicycle Revolution is an autobiography of sorts. It’s also a mind-blowing trip of ingenious innovation, dogged determination, and boundless energy.\u003cul\u003e\n\u003cli\u003eGet caught in Gary’s tales and his  mission to bring the joy of cycling to all\u003c\/li\u003e\n\u003cli\u003eFollow the birth of mountain biking and one of cyclings most iconic brands\u003c\/li\u003e\n\u003cli\u003eDive deep into Garys vision of a bicycle-centric future for the world\u003c\/li\u003e\n\u003cli\u003e254 beautifully-designed pages\u003c\/li\u003e\n\u003cli\u003eCo-written with popular cycling writer Guy Kesteven\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Trek","offers":[{"title":"Default Title","offer_id":43507335102518,"sku":"5257425","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/0715\/7302\/files\/GaryFisherAutobiography_34870_A_Primary.jpg?v=1740469519","url":"https:\/\/www.cahabacycles.com\/products\/promo-trek-being-gary-fisher","provider":"Cahaba Cycles","version":"1.0","type":"link"}